Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.
Coffee beans from African countries are my favourite. What triggered me when I first tried African coffee beans, was that the coffee did not taste like coffee at all. Africa, more specifically East Africa, produces some of the world’s most distinctive coffees characterised by vivid floral, fruit, and wine tones with rich acidity. All in all, African coffee beans are packed with taste! I encourage everyone to start exploring and enjoying African coffees because of their wide taste profile.
Coffee has dozens of flavors. In order to pull the coffee flavors out correctly it is essential to find a good roast profile as well as to pick the perfectly matching brewing method and the great brew recipe. Not to forget about water we use for brewing. Coffee flavor wheel is an excellent tool to explain the flavor sensation.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.
Have you ever wondered how does a coffee cherry tastes like? Is the coffee cherry similar to roasted coffee at all? Wonder no more! I will tell you all about the flavor of coffee cherry and how it should be eaten.
It comes as a surprise for many that Finnish people consume the most coffee in the world per capita with our 10 kg consumption per person yearly. Though, Finland isn’t known for its coffee culture even though it is deeply rooted into our culture. Let’s see what Finnish coffee culture is like.
Are you planning a trip to a coffee farm? Or going on a holiday to somewhere where coffee grows? Visiting coffee farm is a dream come true for many but to get the most out of it, it is important to prepare the visit.
You might have heard a barista saying “this coffee is over-extracted”. Term over-extracted is just an easy way to say that it has too much bitter notes and the brewing went wrong some way. Let’s dig deeper into the world of extraction!
From May to June, I spent 4 weeks in Kenya at coffee farms and I had a chance to meet about 15 coffee farmers. Listen their stories, get an overview what are the risks and challenges for coffee farmers. How they live every day, what their homes and farms look like. What makes a coffee farmer happy, what are the hopes and expectations of a coffee farmer. In the following interview, you can read the thoughts of an young coffee farmer David from Kenya.