Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.
Costa Rica is a Central American country that is almost the same size as Estonia in terms of area, but has four times the population. While the crops ideally suited to the Estonian climate are carrot, beet and turnips, in Costa Rica it’s bananas, melons and coffee. In this blog post I discuss how coffee is grown in Costa Rica and what I saw and experienced on my travels.
It is mid-January and it's snowing in the Sahara, but there is still no sight of snow in Helsinki. Meanwhile, in Costa Rica, it's supposed to be dry season and summer at its best, but in recent days the country has been hit by heavy rains and cold winds. Rainfall has caused the coffee trees to bloom for several months too early, which has a negative effect on the coming crop.
Paulig's Sourcing Manager for coffee Anna Vänskä is taking a year to travel around countries of origin. In Costa Rica, she sips on chorreador-brewed coffee while tropical rain is falling on the coffee trees.
Sustainability is one of our core values here at Barista Institute, we want coffee to both taste good but also be good for people and environment. Baristas are there to represent the whole value chain and we have an important role in communicating and executing the product in the best possible way.
Marta Piigli began her career in coffee as a communications manager. She has found her true calling in business management and she encourages all baristas to acquire knowledge about running a business. Love for coffee is important, but it is not enough to keep a business going.