Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.
Coffee has dozens of flavors. In order to pull the coffee flavors out correctly it is essential to find a good roast profile as well as to pick the perfectly matching brewing method and the great brew recipe. Not to forget about water we use for brewing. Coffee flavor wheel is an excellent tool to explain the flavor sensation.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.
Have you ever wondered how does a coffee cherry tastes like? Is the coffee cherry similar to roasted coffee at all? Wonder no more! I will tell you all about the flavor of coffee cherry and how it should be eaten.
It comes as a surprise for many that Finnish people consume the most coffee in the world per capita with our 10 kg consumption per person yearly. Though, Finland isn’t known for its coffee culture even though it is deeply rooted into our culture. Let’s see what Finnish coffee culture is like.
You might have heard a barista saying “this coffee is over-extracted”. Term over-extracted is just an easy way to say that it has too much bitter notes and the brewing went wrong some way. Let’s dig deeper into the world of extraction!
At the end of October, Paulig launched a coffee grounds campaign in Estonia. In 25 days we collected 4.4 tons of used coffee grounds, thanks to the companies and citizens who joined the project. The energy company Nelja Energia produced over 2,000 kWh of bioenergy from coffee grounds at their biogas plant. With that green energy we covered the energy needs of five households in SOS Children's Village for one month.
Sustainability is one of our core values here at Barista Institute, we want coffee to both taste good but also be good for people and environment. Baristas are there to represent the whole value chain and we have an important role in communicating and executing the product in the best possible way.