Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.
Have you ever wondered how does a coffee cherry tastes like? Is the coffee cherry similar to roasted coffee at all? Wonder no more! I will tell you all about the flavor of coffee cherry and how it should be eaten.
My name is Kaspar Tammjärv and I work as a barista trainer at Bocca Coffee Roastery in Amsterdam. I’m originally from Estonia but I moved to Amsterdam a year ago to pursuit my dreams in coffee. I got into coffee roughly two years ago when I started my coffee journey in Estonia in a cafe called Caffeine.
It comes as a surprise for many that Finnish people consume the most coffee in the world per capita with our 10 kg consumption per person yearly. Though, Finland isn’t known for its coffee culture even though it is deeply rooted into our culture. Let’s see what Finnish coffee culture is like.
You might have heard a barista saying “this coffee is over-extracted”. Term over-extracted is just an easy way to say that it has too much bitter notes and the brewing went wrong some way. Let’s dig deeper into the world of extraction!
Sustainability is one of our core values here at Barista Institute, we want coffee to both taste good but also be good for people and environment. Baristas are there to represent the whole value chain and we have an important role in communicating and executing the product in the best possible way.
Marta Piigli began her career in coffee as a communications manager. She has found her true calling in business management and she encourages all baristas to acquire knowledge about running a business. Love for coffee is important, but it is not enough to keep a business going.