World of Coffee, the ’Oscar Gala’ in the coffee world, was held this year in Amsterdam, from 21-23 of June. While most of Estonians celebrated Midsummer day - made camp fires, barbecued and enjoyed the longest night of the year - I took part of World of Coffee, where the World Barista Championship competition took place this year. I saw and discovered new coffee trends and machines, new origins, varieties and listened to lectures on various different subjects.
Why some of the coffee shops don't seem to be successful in all the customers and some of them are left without any? How to get people to visit your location and come back over and over again? What makes a successful coffee shop? A successful coffee shop doesn't just happen and there are many reasons behind a successful coffee shop.