There are endless flavour notes to coffee. You can practise observing these through a coffee tasting technique called coffee cupping. Paulig’s chief taster describes how to get started.
Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.