There are endless flavour notes to coffee. You can practise observing these through a coffee tasting technique called coffee cupping. Paulig’s chief taster describes how to get started.
Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.
When my friend suggested a grand cupping with different coffees, I was all in. Creating a coffee community or coffee events on your own is just a matter of getting people and coffee together.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.