Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.
Coffee has dozens of flavors. In order to pull the coffee flavors out correctly it is essential to find a good roast profile as well as to pick the perfectly matching brewing method and the great brew recipe. Not to forget about water we use for brewing. Coffee flavor wheel is an excellent tool to explain the flavor sensation.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.
Have you ever wondered how does a coffee cherry tastes like? Is the coffee cherry similar to roasted coffee at all? Wonder no more! I will tell you all about the flavor of coffee cherry and how it should be eaten.
For many of us word barista is very closely related to coffee but I feel there is much more to know if one really wants to be a great barista. We have talked a lot about milk, water and spices used in recipes and coffee brewing. But one thing we should talk a lot more is tea. Tea culture is something we should bring to next level in our coffee shops as there is more and more people bouncing between these two beautiful drinks.
