Paulig Chief Taster Marja Touri has noticed that consumers are demanding higher and higher quality in coffee. Paulig is determined to make sure that’s what they also get: if even a single batch was sent out to retail without quality assurance, Chief Taster Marja Touri wouldn’t be able to sleep at night.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.
From May to June, I spent 4 weeks in Kenya at coffee farms and I had a chance to meet about 15 coffee farmers. Listen their stories, get an overview what are the risks and challenges for coffee farmers. How they live every day, what their homes and farms look like. What makes a coffee farmer happy, what are the hopes and expectations of a coffee farmer. In the following interview, you can read the thoughts of an young coffee farmer David from Kenya.
For many of us word barista is very closely related to coffee but I feel there is much more to know if one really wants to be a great barista. We have talked a lot about milk, water and spices used in recipes and coffee brewing. But one thing we should talk a lot more is tea. Tea culture is something we should bring to next level in our coffee shops as there is more and more people bouncing between these two beautiful drinks.
At the end of October, Paulig launched a coffee grounds campaign in Estonia. In 25 days we collected 4.4 tons of used coffee grounds, thanks to the companies and citizens who joined the project. The energy company Nelja Energia produced over 2,000 kWh of bioenergy from coffee grounds at their biogas plant. With that green energy we covered the energy needs of five households in SOS Children's Village for one month.
Sustainability is one of our core values here at Barista Institute, we want coffee to both taste good but also be good for people and environment. Baristas are there to represent the whole value chain and we have an important role in communicating and executing the product in the best possible way.