Sustainability is one of our core values here at Barista Institute, we want coffee to both taste good but also be good for people and environment. Baristas are there to represent the whole value chain and we have an important role in communicating and executing the product in the best possible way.
Marta Piigli began her career in coffee as a communications manager. She has found her true calling in business management and she encourages all baristas to acquire knowledge about running a business. Love for coffee is important, but it is not enough to keep a business going.
Rwandan coffee comes from small farms. Paulig’s Anna Vänskä and Marja Touri were charmed by the beauty and cleanness of Rwanda during their trip to learn about the country’s coffee production.
Colombian family farms produce two coffee harvests a year. The impact of coffee bean origin can be detected in the flavour: beans grown in the south have citrus notes, those from the central area are fruity and herbal, while beans from the north have traces of nuts and chocolate.
Have you ever wondered what happens in a coffee farm before the beans are roasted by a coffee roastery? Coffee farms come in different sizes and all have different methods of farming and processing but here is one example from Kenya where I visited early 2019.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.
At the end of October, Paulig launched a coffee grounds campaign in Estonia. In 25 days we collected 4.4 tons of used coffee grounds, thanks to the companies and citizens who joined the project. The energy company Nelja Energia produced over 2,000 kWh of bioenergy from coffee grounds at their biogas plant. With that green energy we covered the energy needs of five households in SOS Children's Village for one month.