Sustainability is one of our core values here at Barista Institute, we want coffee to both taste good but also be good for people and environment. Baristas are there to represent the whole value chain and we have an important role in communicating and executing the product in the best possible way.
Marta Piigli began her career in coffee as a communications manager. She has found her true calling in business management and she encourages all baristas to acquire knowledge about running a business. Love for coffee is important, but it is not enough to keep a business going.
Costa Rica is a Central American country that is almost the same size as Estonia in terms of area, but has four times the population. While the crops ideally suited to the Estonian climate are carrot, beet and turnips, in Costa Rica it’s bananas, melons and coffee. In this blog post I discuss how coffee is grown in Costa Rica and what I saw and experienced on my travels.
It is mid-January and it's snowing in the Sahara, but there is still no sight of snow in Helsinki. Meanwhile, in Costa Rica, it's supposed to be dry season and summer at its best, but in recent days the country has been hit by heavy rains and cold winds. Rainfall has caused the coffee trees to bloom for several months too early, which has a negative effect on the coming crop.
Paulig's Sourcing Manager for coffee Anna Vänskä is taking a year to travel around countries of origin. In Costa Rica, she sips on chorreador-brewed coffee while tropical rain is falling on the coffee trees.
Did you know that responsibility and sustainability are taken into account in every stage of the production chain of Paulig coffees? The barista can increase the value of coffee and promote the consumption of sustainable coffee by telling customers about coffee-related responsibility issues.
At the end of October, Paulig launched a coffee grounds campaign in Estonia. In 25 days we collected 4.4 tons of used coffee grounds, thanks to the companies and citizens who joined the project. The energy company Nelja Energia produced over 2,000 kWh of bioenergy from coffee grounds at their biogas plant. With that green energy we covered the energy needs of five households in SOS Children's Village for one month.